Keeping Alignment Sharp: Time for a Marketing Tune-Up?

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Are marketing and sales aligned? Is marketing aligned with our business goals? Is our internal messaging aligned with our brand? Unless the answers are definitively “yes, yes and yes,” it might be a good time to hit pause, sharpen some pencils and start getting your ducks in a row.

Sherpa Stories: CEOs with too much on their plate

A Common Problem Small and medium sized business face all kinds of unique challenges. In today’s video, the client was facing a common problem: trying to do too much! Virtual CFO One of our Virtual CFOs, Lisa, talks about her experience working with a tech client who’s CEO and CIO were trying to do everything […]

Considering Cloud Accounting?

Cloud accounting software is becoming more widely used by businesses and accounting firms of all sizes but for many there remains some uncertainty about what the benefits are for making the change beyond access to financial information anytime, anywhere.