Are marketing and sales aligned? Is marketing aligned with our business goals? Is our internal messaging aligned with our brand? Unless the answers are definitively “yes, yes and yes,” it might be a good time to hit pause, sharpen some pencils and start getting your ducks in a row.
Caroline Somers, veteran Angel investor and entrepreneur, has had a front-row seat for over 25 years. We sat down with her for a brief lesson in Valuation 101.
A Virtual CMO will put an end to the random acts of marketing that are plaguing your small business.
Being at the helm of a company or department is challenging, and there’s no rule that says you have to fly solo. How can a business mentor help, and what does the engagement look like?