Posts by author: Jane Baird


Keeping Alignment Sharp: Time for a Marketing Tune-Up?

Are marketing and sales aligned? Is marketing aligned with our business goals? Is our internal messaging aligned with our brand? Unless the answers are definitively “yes, yes and yes,” it might be a good time to hit pause, sharpen some pencils and start getting your ducks in a row.

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Valuation 101: Tips for Small Business

Caroline Somers, veteran Angel investor and entrepreneur, has had a front-row seat for over 25 years. We sat down with her for a brief lesson in Valuation 101.

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Random Acts of Marketing

Are Random Acts of Marketing Failing You?

A Virtual CMO will put an end to the random acts of marketing that are plaguing your small business.

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Mentoring Matters: To Your Business, Career, and Life

Being at the helm of a company or department is challenging, and there’s no rule that says you have to fly solo. How can a business mentor help, and what does the engagement look like?

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Featured Insight

Tips for Attracting & Retaining Talent in 2021

The search for talent has become increasingly more difficult post pandemic. Understanding what employees want from a work environment can help you attract and retain talent. Business Sherpa Group collected data from employees across multiple industries and from a variety of professional and levels. This is a summary of some of our key findings. We hope this information helps you make business decisions that support your organization’s talent management strategy.

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