Are marketing and sales aligned? Is marketing aligned with our business goals? Is our internal messaging aligned with our brand? Unless the answers are definitively “yes, yes and yes,” it might [...]
As an entrepreneur or leader of a NFP, there’s pressure from stakeholders to prove your value and yet, how do you show that you’re moving the needle forward? While it sounds like a simple [...]
Imagine this… You begin a conversation with someone who has a differing opinion on an issue. Both of you know YOU are right! You begin to get defensive when your opinion is not being heard and [...]
Change is inevitable and the opportunities for SMEs are great for those who choose to disrupt rather than be disrupted.
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