Manager, Program Marketing

September 11, 2020
Ottawa, Canada
Job Type
Mid-Senior Level


CANARIE strengthens Canadian leadership in science and technology by delivering digital infrastructure to support world-class research that directly benefits all Canadians.

CANARIE and its twelve provincial and territorial partners form Canada’s National Research and Education Network. This ultra-high-speed network connects Canada’s researchers, educators and innovators to each other and to global data, technology, and colleagues.

Beyond the network, CANARIE funds and promotes reusable research software tools and national research data management initiatives to accelerate discovery, provides identity management services to the academic community, and offers advanced networking and cloud resources to boost commercialization in Canada’s technology sector.

Established in 1993, CANARIE is a non-profit corporation, with the majority of its funding provided by the Government of Canada.

Who We Are

We’re a small team of dedicated thinkers, innovators, and problem-solvers. Our team is positive, passionate, and collaborative.

We work with Canada’s higher-ed community, private sector, and government partners to ensure that Canada’s bright researchers and entrepreneurs benefit from the technologies and tools that are critical to their success. Together with our partners across the country, we work to ensure that Canada leads in research and innovation.

The Position

The Manager, Program Marketing is accountable for program awareness and marketing strategies to increase the adoption of CANARIE programs and services.

This is a full-time, permanent position that reports to CANARIE’s Director, Communications.

Key Responsibilities

  • Leading the development and ongoing evolution of content that supports each of the CANARIE program and services marketing plans, including creation of collateral, newsletters, website content, case studies, videos, blog posts, social media, and presentations
  • Developing and implementing program awareness strategies to increase the adoption and use of CANARIE programs and services
  • Supporting the development of program and service-specific external presentations
  • Developing engaging and relevant content and distributing the content in a channel strategy that increases awareness of CANARIE’s program and service offerings among key stakeholder audiences
  • Working closely with the marketing team to ensure CANARIE corporate and CANARIE program messages are complementary
  • Participating in the development of measurement frameworks that assess the effectiveness of business generation strategies, marketing messages and channels
  • Managing direct reports including providing ongoing coaching and feedback
  • Domestic and international travel may occasionally be required
  • Related duties and responsibilities, as required

The Ideal Candidate

To excel at CANARIE, you have a demonstrated capacity to work collaboratively on teams, and are also an energetic self-starter with the self-motivation to work independently. You have excellent oral and written communication skills, and can count time management, problem solving, and managing multiple priorities as your strengths. You also share a dedication to CANARIE’s core values: service, teamwork, innovation, quality, and integrity.

Relevant experience in publicly funded not-for-profit organizations is desirable. Bilingualism is preferred.

Education and Experience

  • College diploma or university degree in Marketing or a related field or a suitable combination of education, experience, or other relevant training
  • Minimum of 8 years of experience in progressively complex marketing/communication roles, at least 5 of which have been in high technology marketing


  • Experience in product or services marketing considered a strong asset
  • Previous experience managing staff
  • Ability to distill complex technical information and transform it into messaging that is engaging and relevant to target audiences
  • Experience managing content across multiple channels: website, social media, in person meetings and presentations

Technical Proficiencies

  • Strong working knowledge of the Microsoft Office suite

To Apply

If this seems to be the right fit for you, please send us a note and your resume to, and include the position title in your subject. We thank all applicants, however only those applicants selected for an interview will be contacted.

We welcome and encourage applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.



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