Why do you need a Strategic Plan?
Does your organization have a clearly articulated strategic business plan that everyone understands and supports?
Why Strategic Plans Fail
A solid, simple and focused strategic plan can be a powerful tool in moving the needle forward in an organization. Understanding why plans can fail enables leaders to create a tailored strategic planning process that takes the challenges into account.
Keeping Alignment Sharp: Time for a Marketing Tune-Up?
Are marketing and sales aligned? Is marketing aligned with our business goals? Is our internal messaging aligned with our brand? Unless the answers are definitively “yes, yes and yes,” it might be a good time to hit pause, sharpen some pencils and start getting your ducks in a row.