Leanne Bell, Senior Manager, Brand & Program Management
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Leanne Bell, MBA, is the Senior Manager, Brand & Program Management at Business Sherpa Group. Since 2016, she has led the firm’s marketing efforts, evolving the brand through strategic refinement and a strong connection to the SME community. Her marketing leadership emphasizes honest, value-driven messaging that reflects the integrity and progressive mindset of the Business Sherpa Group team.
In addition to brand leadership, Leanne oversees key organizational initiatives under the firm’s broader program management umbrella. Her portfolio includes complex, cross-functional projects such as system implementations (PSAs, CRMs, data warehouses), digital workflow improvements, and operational enablement. Currently, she is leading an internal AI pilot project focused on exploring automation opportunities to enhance internal efficiency and client delivery.
Leanne brings a balanced approach to both marketing and program leadership – grounded in strategy, driven by results, and aligned with the company’s mission to help SMEs thrive through a blend of expert support and enabling technologies.
Outside of work, Leanne loves to cook and be with family and friends. She tries to get outside and explore the world as much as possible. It has been a travel-filled last few years for Leanne, both in the real world and in tagging along with characters in fantasy novels.
